How move:elevator Wins Client Pitches with Userbrain
What if user testing wasn’t a luxury—but your biggest pitch advantage? Discover how UX designer Robin Sharma uses quick, affordable user tests to bring real user voices into the room, build empathy with clients, and win pitches. Not with flashy slides, but with evidence that design decisions are rooted in reality.
“I could tell you a great story—but why not hear it directly from the users?”
The Myth: User Testing Is Expensive and Complicated
When Robin Sharma first entered the UX world a few years ago, he had a clear idea of what user research meant: expensive, time-consuming, and only for big corporations with deep pockets.
“I thought if you wanted to run user tests, you’d need €20,000 to €30,000.”
So most projects were designed, presented, and sold—without real user input. Gut feeling ruled. But as Robin dug deeper into UX, it became clear: What’s missing isn’t better design—it’s the user’s voice.
The turning point came with Userbrain, and the realization that testing doesn’t have to be perfect. It just has to happen.
Turning Userbrain into a Secret Weapon for Client Pitches
Robin now uses Userbrain not just for product validation, but to win over clients. Before presenting any designs, he gathers insights from real users—uncovering expectations, frustrations, and thought patterns.
“We run what’s basically a mini-interview without an interviewer. ‘Imagine you're using Google—what would you type in?’ Just observing users and hearing their emotions is powerful. I love the speak-out-loud method.”
Userbrain’s AI insights help Robin analyze results quickly. He pulls screenshots, word clouds, and direct quotes from Userbrain and drops them straight into his pitch decks—making his design decisions data-backed and human-focused.
The best user quotes are even turned into short highlight videos, sometimes set to emotional music—not for drama, but to make it real.
“It’s not about flashy slides. It’s about real people with real reactions.”
These videos resonate. They bring empathy into the room and shift the conversation from features to people. Clients feel the impact of good UX—and understand that design isn’t for us, it’s for others.
Robin has already won multiple pitches using this approach—not by guessing, but by showing real problems and clear, user-driven solutions.
“We’ve won pitches with Userbrain videos. Clients loved it—because we showed actual problems.”
User Testing as a Strategic Lever
Today, user testing isn’t a nice-to-have for Robin—it’s the foundation of his UX work.
Not because it’s always perfect. But because it works.
Userbrain makes it possible—with fast, easy analysis and a real focus on people. Quick & dirty—and incredibly effective.
