Logo: TeslaTesla

Assess the customer journey from product discovery to purchase.

Demographics

US

Website URL

https://www.tesla.com/
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Task 1

Imagine you want to buy a new electric car, and you have a friend who already drives a Tesla. As your friend is very satisfied with his car, you've decided to see if owning a Tesla might be a good idea for you.
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Task 2

Which cars are offered by Tesla? Describe the difference of the available cars in your own words.
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Task 3

Imagine, you are married and have 2 children (6 and 9). You're commuting to work on a daily basis, can charge the car at your house and want to use the car for going on vacation as well. You're planning to lease the car and can't afford a downpayment of more than $10.000 and a monthly leasing rate of more than $700. Try to find a car matching your requirements on this site.
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Task 4

How much does a full charge of the car of your choice cost? How long does it take to charge it?
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Task 5

When you found the car of your choice, try to order it now. You can use dummy data and stop before entering any payment information.
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Task 6

How would you describe your experience? What can be improved?
Use this template

By clicking here, you can set up your very own user test with this template as a base. Your first ever user test is free, and you can adapt the template later.