Assess the customer journey from product discovery to purchase.
Demographics
USWebsite URL
https://www.tesla.com/
Task 1
Imagine you want to buy a new electric car, and you have a friend who already drives a Tesla. As your friend is very satisfied with his car, you've decided to see if owning a Tesla might be a good idea for you.
Task 2
Which cars are offered by Tesla? Describe the difference of the available cars in your own words.
Task 3
Imagine, you are married and have 2 children (6 and 9). You're commuting to work on a daily basis, can charge the car at your house and want to use the car for going on vacation as well. You're planning to lease the car and can't afford a downpayment of more than $10.000 and a monthly leasing rate of more than $700.
Try to find a car matching your requirements on this site.
Task 4
How much does a full charge of the car of your choice cost? How long does it take to charge it?
Task 5
When you found the car of your choice, try to order it now. You can use dummy data and stop before entering any payment information.
Task 6
How would you describe your experience? What can be improved?