Assess user journeys in complex booking situations.
Demographics
GBWebsite URL
https://www.airbnb.com
Task 1
Imagine, you want to go on a trip to Europe with your wife and your two children, aged 10 and 12. You are searching for an affordable apartment in Venice, Italy, for the last two weeks of next month.
Task 2
Try to find 2-3 affordable apartments fitting your needs and compare the different offers.
Task 3
Find out how the cancellation would work and how much you have to pay for cancelling a booking just a few days before departing.
Task 4
Go through the whole booking process under the above circumstances until you reach the checkout page, without entering any data into it. Don´t forget to think out aloud and comment on your experience.
Task 5
How would you describe your experience? What can be improved?
Thank you for your help!