Evaluate first-time user experience through targeted testing.
Demographics
USWebsite URL
https://basecamp.com
Task 1
Imagine you have recently founded a startup with 5 friends. Now you are searching for a project management tool to handle your business. A friend told you that his company is using “Basecamp”. Now you want to give it a try.
Task 2
Read through the menu bar of the website. Don’t click the individual menu items or hover over them. What do you suspect is behind each menu item?
Task 3
First of all, you want to know what Basecamp has to offer. Look at the features and find out how it works.
Task 4
You now want to know how much Basecamp costs and which payment options you have.
Task 5
Imagine that you have decided that Basecamp is a good fit for your startup and want to give it a try. How do you proceed? You can use fake information.
Task 6
Do you use or know about any solutions offering similar services? If yes, please compare them to Basecamp.