Explore user experience in the donation & merchandise purchasing journeys.
Demographics
GBWebsite URL
https://www.worldwildlife.org/
Task 1
You like animals and want to do something good. Thus, you have decided to donate a small amount to the WWF.
Task 2
What questions would you ask when using this page for making a donation? Now try to find the answers to three of your questions.
Task 3
Try to donate $10. Go as far as possible without entering any payment details. Continue with the next task when you are done.
Task 4
You also want to buy a shirt. Search for a shirt you like and try to purchase it – go as far as possible without entering any payment details. Continue with the next task when you are done.
Task 5
How would you describe your experience? What can be improved?