Gauge the perceived value of subscription options.
Demographics
USWebsite URL
https://www.forbes.com/
Task 1
Scenario:
Imagine you recently discovered the Forbes Magazine as you tried to kill time in a waiting room. Now you want to check out what content their website has to offer.
Task 2
Inspired by all the financial headings, you want to read more about how to handle money yourself. Please try to find articles regarding this specific topic.
Task completed
Task 3
Click the link to get to the section called 'Personal Finance'. Afterwards, please reopen the test instructions.
Task 4
You would like to receive articles on this topic regularly. What are your options?
Task failed
Task 5
On the top right of the page, you see a 'Sign in' button. Without signing up, tell us what the benefits are for readers who sign up?
Task failed
Task 6
How would you rate your overall experience with this website?
Task 7
How would you describe your experience? What can be improved?
Answer
It is not intuitive for me. I think there should be something letting you know the benefits of being a subscriber. If there is that info somewhere I couldn't find it