Investigate usability issues in online travel marketplaces.
Demographics
GBWebsite URL
https://www.booking.com/
Task 1
You want to visit Europe with your wife and your 2 children next summer and find an affordable hotel in Venice.
Task 2
Go on with this task until you reach the final checkout step. You can stop when payment information is needed. Please remember to speak out aloud and comment on any obstacles you find along the way.
Task 3
Please try to find a competitor to this site and see if you can find a more affordable option for your trip to Venice on this other site.
Task 4
How would you compare your experience on the two sites?
Task 5
Which site would you prefer if you had to find a hotel in Venice for real? Why?