Please remember to think out loud during your test and tell us if there’s any information missing. You can use fake information if you need to sign up or anything. Now take a look at this site and tell us what you think it is. (You can scroll if you want but please don’t click on anything yet.) -- What’s the first thing you notice? -- What can you do on this site? -- What products or services are offered on this site? -- Who is this site intended for?

How often do you use sites similar to this one?

A friend of yours recently moved to Florida. He is a big fan of whiskey and so you want to buy him a bottle from this region. Please pick a suitable product.

Which shipping fees would apply if you ordered it to your home?

Purchase the product you just found. You can use sample data. Go as far as possible without entering any payment details. Continue with the next task when you are done.

You notice that there is a Loyalty Program. - Which benefits does the program offer? Please explain in detail. - Which benefits would you get if you would order that bottle of whiskey from before?

How would you rate your overall experience with this website?